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Venice. Day 2

31 October, 2012

Everybody has a product that cannot live without. It make us feel comfortable because it fits our lifestyle and give solutions to our day-to-day necessities, either rational and emotional.

The second day of Bag in Town had been to make decisions about the project and to define, in a clear and direct way, the universe of the product: the principal concept, the name and the best way to approach the final users.

Self-protection in the city, new concept of elegance, adaptability in the modern life, breath of freedom in the city or the importance of our own interior world are new identities created for the contemporary customers.

Tomorrow the 6 bags will be ready to be shown and to communicate their identity in the real world. Stay tuned on our blog to discover the final releases and get ready to vote!

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