11 December, 2012
Chiara Castellana, from Italy, is the winner of the Grand Prize of € 5.000 with the bag project “AW2B” of the design competittion Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.
The winner project was subjected to the public scrutiny from 19th the 30th of November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil), 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines)1,730 and Federica Ghinoi (Italy), 1,292
The six selected designers had participated to an unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.
EASTPAK will present the 6 final Bag in Town projects’ at the “Bread & Butter” , an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January of 2013. EASTPAK has the option to realize products deriving from the 6 Projects.
Stay tuned for future updates!
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